US actress Jessica Alba has been announced as Braun's new beauty brand ambassador and is to feature in a campaign for the brand's beauty devices, running across TV, print and online, as well as in stores from March 14.

Global Braun Marketing Director Alessandra Dolfini commented 'Jessica Alba is a strong, passionate woman and an advocate for others – she is the perfect ambassador to talk about the role beauty and our products play in helping women to feel their best'.